by Admin Henry | 24 \24\America/Sao_Paulo September \24\America/Sao_Paulo 2019 | Costumer Knowledge: User Experience, Incremental and Disruptive Innovations
Cases Consumer Knowledge: UX + Disruptive Innovation Ambev: Brahma Freezer CHALLENGE Brazil’s largest brewery operated two brands: Brahma and Skol. The largest rival was Antarctica, fighting for consumers’ buying choice. The company noticed an internal...
by Admin Henry | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Costumer Knowledge: User Experience, Costumer Knowledge: User Experience
Cases Banco Real: ATMs CHALLENGE Our team was contracted to innovate the retail communications. Our first mission was to prove to the Brand Strategy Board that communication within a branch should not be a copy of advertising campaigns. The behavior of bank customers...
by Admin Henry | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Strategic Branding
Cases Blue Man CHALLENGE David Azulay, the brand’s founder, created the concept of Beach Fashion over 40 years ago. His intense personality was transferred to the brand – and his death had a strong impact on the business. With no protagonist, the company...
by Admin Henry | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Opportunity Mapping
Cases Carvalho Hosken CHALLENGE The client designed and built “Ilha Pura”, a complete neighborhood that was used by the athletes of the Rio de Janeiro Olympics, assuming a strong post-event economy development. However, the Brazilian economy was living a...
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