The client designed and built “Ilha Pura”, a complete neighborhood that was used by the athletes of the Rio de Janeiro Olympics, assuming a strong post-event economy development. However, the Brazilian economy was living a bubble about to burst, overturning all optimistic predictions.
Our first step was a combined big / small data survey on the Ilha Pura venture. Then a workshop was held with the Ilha Pura management team, complemented by two Creathons, one with recent apartment buyers and a second with investors and realtors.
At the end, our team of marketing, management and strategy specialists, issued a diagnosis with a breakthrough phased repositioning for the venture.
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