by Rique Nitzsche | 25 de September de 2019 | Strategic Branding
Cases Strategic Branding Billie A women's fashion regional retail chain experienced the economic downturn in apparel retail. Usual consumers reduced their average ticket and buying frequency. What to do? CHALLENGE Billie Brothers is a regional fashion retail chain in...
by admin | 25 de September de 2019 | Strategic Branding
Cases Strategic Branding Blue Man Without its founding executive, the innovative brand that created the Swimwear category in Brazil, was losing its differentiating attributes in the market. How to reconquer value for the business? CHALLENGE David Azulay, the...
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