Cases Consumer Knowledge: UX + Disruptive Innovation Ambev: Brahma Freezer CHALLENGE Brazil’s largest brewery operated two brands: Brahma and Skol. The largest rival was Antarctica, fighting for consumers’ buying choice. The company noticed an internal...
Cases Innovation Training + Change Management Banco do Nordeste CHALLENGE Consumer Services had detected a rapid increase in complaints against the bank’s credit approval process. Clients considered it slow and bureaucratic. But there were many internal...
Cases Banco Real: ATMs CHALLENGE Our team was contracted to innovate the retail communications. Our first mission was to prove to the Brand Strategy Board that communication within a branch should not be a copy of advertising campaigns. The behavior of bank customers...
Cases Billie CHALLENGE Billie Brothers is a regional fashion retail chain in Curitiba. Paraphrasing its founder, at the begining all that it took was to made the products available to shoppers. Chiefly because of a powerfull factor: their price point was lower than...
by admin | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Strategic Branding
Cases Blue Man CHALLENGE David Azulay, the brand’s founder, created the concept of Beach Fashion over 40 years ago. His intense personality was transferred to the brand – and his death had a strong impact on the business. With no protagonist, the company...
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