by Rique Nitzsche | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Strategic Branding
Cases Billie CHALLENGE Billie Brothers is a regional fashion retail chain in Curitiba. Paraphrasing its founder, at the begining all that it took was to made the products available to shoppers. Chiefly because of a powerfull factor: their price point was lower than...
by Admin Henry | 25 \25\America/Sao_Paulo September \25\America/Sao_Paulo 2019 | Strategic Branding
Cases Blue Man CHALLENGE David Azulay, the brand’s founder, created the concept of Beach Fashion over 40 years ago. His intense personality was transferred to the brand – and his death had a strong impact on the business. With no protagonist, the company...
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