About b-think

B-think is a representative organization of this new exponential century. Centennial companies, once considered immortal, fall prey to the business creativity of the new economy. Our team has emerged in an evolutionary process from the experience of professionals with over 30 years in the market.

Animus, an award-winning strategic design firm, has evolved into Animus O2, which became d-think with the mission of spreading design thinking. Engaged in increasingly complex strategic projects, we have learned to transform ourselves. In this continuous evolution, b-think – Specialist in Business Thinking, emerged.

Partners at b-think

Rique Nitzsche

Strategic planner, design thinker and business innovator.

MBA Professor at ESPM and FGV. Class master at IBMEC, design thinking master consultant at PUC RS. Professor at Casa do Saber (RJ e SP), IFA7 (CE), Rio Branco (SP), Senac (Rio), UniCarioca (RJ), Univates (RS). Works issued in more than 30 international publications. 114 design awards. Responsible for innovation projects since 1993. Specialist in strategic design, design thinking, shopper marketing and innovation processes. Consultant for multinational companies with projects executed in several countries. Speaker, author of articles and of the book “After all, what is design thinking?”. Founding partner at Animus, Animus O2 and d-think. Partner mentor of b-think.

Eduardo Franco

Corporate manager, strategic planner, M&A and business thinker.

General Management Professional with more than 20 years of experience in business growth and new business opportunity development, strategic planning, portfolio planning and marketing, improving operational and cost efficiency, forming and engaging teams and developing projects for the OTC, Pharma, Health Devices, Fast Moving Consumer Goods and O&G industries. Able to quickly understand and solve complex problems, spot unseen opportunities, turn ideas into logical strategies, and implement systems that optimize productivity and customer satisfaction. Post-Graduated in Innovation and Design Thinking at MIT’s Sloan School of Management, Columbia Business School and Dartmouth’s Tuck School of Business.

Bia Kossmann

Project manager and design thinker specialized in User Experience.

Architect, with project management and executive production training, and MBA in Strategic Service Management by FGV. Service Design at Central Saint Martin’s, London. Founding partner of Animus, stepping stone to d-think and b-think, having participated in all company projects awarded and printed in local and foreign publications. Service designer, having collaborated on dozens of cases using the design thinking methodology. Ibmec: Substitute teacher of design thinking. Counselor of the Saúde Já platform. Partner at b-think.

b-think partners

Consulting teams in the United States, Brazil and Portugal.

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